Conditional Tracking

This is quite a possible scenario that an advertiser is promoting a product on multiple channels e.g. on affiliate, on search engine, on ad network or any other channel. And this is also quite possible that user might land to advertiser’s site passing through many channels. For example say a user first comes through an affiliate channel but doesn’t perform any action and later on might come through...

Cookie vs. Session Tracking

The type of tracking plays an important part whenever it comes to evaluating the true effectiveness of any particular marketing channel. Although most of the users complete the action in the same session yet this is quite possible that a user comes on any merchant’s website through any affiliate website but doesn’t purchase anything at that instant and comes later on through bookmarks or may be any...

Cookie and It’s Role In Affiliate Marketing

What is a Cookie?Cookie is a small text file which is set in user’s browser whenever any action (impression or click) happens on creative. This is used for tracking purpose. In context of affiliate marketing, this file contains information such as affiliate ID, merchant ID, creative ID, IP address, click date, sale date for reporting purpose etc. The cookie duration, post which the cookie gets expired, is flexible and can be set by affiliate network as per the merchants consent.Post Impression (PI)...

How Does Affiliate Marketing Work?

The complete process as how affiliate marketing works, is illustrated in the flow chart given bel...

Affiliate Marketing Basics

In simple words affiliate marketing is an internet marketing practice in which an affiliate is rewarded with a preset commission by advertiser whenever a user is referred from affiliate website to merchant website and user purchases something or completes any action. Here action could be a registration or newsletter signup. So, affiliate is only paid when any sale happens or an action is completed; which is why affiliate marketing is also termed as performance market.Parties involved and their rolesThe...