Ad Network vs Affiliate Network

Ad Network is also a mediator which sits in between a merchant and publisher and provides the trackiing technolgy as does the affiliate network. However there are many differences which seggregate an affiliate network from an ad network.Below are listed some of the major differences b/w an ad network and an affiliate network.Affiliate network purely work on CPA/CPL model (pay for performance in other words) whereas an ad network work on CPM/CPC and CPL as well (upto some extent) model.Affiliate...

What all you need to become an affiliate?

It requires nothing except a domain name along with a website ready and hosted, to become an affiliate. However, in true sense this is not enough and requires a lot of affiliate marketing knowledge and time to really get something materialistic out of it.The affiliate marketing has become so competitive that it is very difficult for new players to even step into this field. New players without knowledge might land up losing money as well as time. As the main traffic source for affiliates is search...

Super Affiliates

As such there is not any specific definition of a super affiliate. Super affiliates are high quality affiliates who can drive a huge number of sales /leads to merchant. These affiliates account for more than 70% of the total revenue generated by an affiliate network or any merchant.How do these affiliates work?These affiliates send very high quality traffic through search engines or email marketing. They create websites specific to merchant’s product with domain names similar to the merchant’s website...

Affiliate Networks in India and Around the World

There are many affiliate networks around the world. Some of these networks are popular. The list of the affiliate networks is given below.Affiliate Networks In IndiaIts been around two years when first affiliate network www.dgm-india.com stepped into India in june 2007. Then another network http://network.shoogloo.com was launched in association with OMG-UK. There are some other networks as well such as www.rupizaffiliates.com, www.affiliatecurry.com, clixgalore.Affiliate Networks in UKThe UK market...

Conditional Tracking

This is quite a possible scenario that an advertiser is promoting a product on multiple channels e.g. on affiliate, on search engine, on ad network or any other channel. And this is also quite possible that user might land to advertiser’s site passing through many channels. For example say a user first comes through an affiliate channel but doesn’t perform any action and later on might come through...

Cookie vs. Session Tracking

The type of tracking plays an important part whenever it comes to evaluating the true effectiveness of any particular marketing channel. Although most of the users complete the action in the same session yet this is quite possible that a user comes on any merchant’s website through any affiliate website but doesn’t purchase anything at that instant and comes later on through bookmarks or may be any...

Cookie and It’s Role In Affiliate Marketing

What is a Cookie?Cookie is a small text file which is set in user’s browser whenever any action (impression or click) happens on creative. This is used for tracking purpose. In context of affiliate marketing, this file contains information such as affiliate ID, merchant ID, creative ID, IP address, click date, sale date for reporting purpose etc. The cookie duration, post which the cookie gets expired, is flexible and can be set by affiliate network as per the merchants consent.Post Impression (PI)...

How Does Affiliate Marketing Work?

The complete process as how affiliate marketing works, is illustrated in the flow chart given bel...

Affiliate Marketing Basics

In simple words affiliate marketing is an internet marketing practice in which an affiliate is rewarded with a preset commission by advertiser whenever a user is referred from affiliate website to merchant website and user purchases something or completes any action. Here action could be a registration or newsletter signup. So, affiliate is only paid when any sale happens or an action is completed; which is why affiliate marketing is also termed as performance market.Parties involved and their rolesThe...